Setting the pace as the leader in customized newsletters
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Setting the pace as the leader in customized newsletters
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Marketing Articles Index The use of these articles are for our clients only. You must have permission from Sorrell Associates to use these articles in any format. We add articles to this page constantly. With over 4000 articles currently in our archive it will take some time to get them on this page. Keep checking back. Want to submit an article? Click Here
MRKTG101 Six ways to jump-start your ads and brochures By Herschell Lewis
1. “We’re solving this problem” For example, “We’re solving the problem of overcharges on your property tax bill.” Lewis says that a “problem solving” headline must have a highly targeted market who has the problem and wants it solved. He notes that this headline will work extremely well with that market, but may be overlooked by people who have the problem but do not know it. Immediately follow your headline with a description of your solution. “What trouble I had until I discovered this…” Lewis uses the example… Members can read this entire article by click here
MRKTG102 Market With Your Own Color Biologists tell us that only a few animals can see color. Of course, humans are one of those special creatures. As a savvy marketer, you won't want to take this ability to see color for granted. It's important to people (even if we don't often stop to think about it). It's much easier to remember something if you can associate a color with it. Expensive advertising campaigns will often work to connect a color with a company... Members can read this entire article by click here
MRKTG103 Use More Stamps to Get Noticed It is harder than ever to get your direct mail letters and postcards noticed. Veteran direct mail pros say customers are tougher to persuade than they used to be. The mighty crush of junk mail means your letter or postcard has lots of competition. Most prospects give your message a quick three-second glance before deciding whether to read further or drop your message in the circular file. Still, direct mail is one of the most reliable tried-and-true strategies in the marketing arsenal. Get more attention for your sales letter by including several stamps. Instead of pasting one... Members can read this entire article by click here
MRKTG104 STAY OUT OF LEGAL TROUBLE The wild frontier nature of the Internet has got more people thinking about what is and is not legal about advertising. Here are a few guidelines to keep your advertising out of trouble: -- • Don't talk about your prices with competitors. If you're a big company, this could be misconstrued as price fixing. • Resist the temptation to... Members can read this entire article by click here
MRKTG105 Marketing Research According to the American Marketing Association, marketing research is the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Every small business owner-manager must ask the following questions to devise effective marketing strategies: Who are my customers and potential customers? Marketing research is not a perfect science. It deals with people and their constantly changing feelings and behaviors, which are influenced by countless subjective factors. To conduct marketing research you must... Members can read this entire article by click here
MRKTG 106 Marketing Your Business Marketing plays a crucial role in the success of any business venture. Whether you are in the start up or expansion phase of your business, an effective marketing strategy will ensure that you reach the goals you have set for your company. Marketing is an ongoing process. It starts with a thorough understanding of your business environment, and as your business grows, it needs to be continually refined and updated to accommodate changes in the marketplace. The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals." Simply put, marketing is about finding and keeping customers and fulfilling their needs. The key to successful marketing is a solid understanding of the environment in which your business operates, your position in the market place, your products and services, your competition, and your customers. Research of your market is an important aspect of marketing. You should become familiar with the essential ... Members can read this entire article by click here
MRKTG107 Word Count: 210
4 Resolutions To Improve Your Bottom Line In 2005!
MRKTG108
Increase Your Sales & Profits with this 3 Step
Marketing Process Members can read this entire article by click here
MRKTG109 Word Count: 643 Managing Your Change For A Better Investment
our Company goes to great lengths to create an image and product that is marketable within the business community. Once you have identified and perfected whatever product or service you are motivated by, the natural progression is to hire a team of professionals to assist in the distribution or application of your professional purpose. With the very best of intentions, you establish a deliberate and conceptual interview process filled with hurdles to minimize your risk and cast your spotlight on only the very best of applicants. Those lucky few, the anointed, are brought into the organization and unleashed for all that they bring to the table. Companies today are looking for brilliant ideas on how to grow their market share. Many think of market share in the same terms as profitability. Your people, the people that you or someone within your organization hired, can provide that "great idea". You hired them for a reason and they are the most important asset your company possesses. The challenge is, depending on which behavioral scientists you put the most trust in; individuals typically only contribute up to 25% of their mental capacity on an ongoing basis. Imagine the impact, both personally and professionally, should they produce even 55 or 60% in a given day. Would that not be a major enhancement for all involved! Given the pace of today's competitive... Members can read this entire article by click here
MRKTG110 Word Count: 118 Email Marketing CAN Be Profitable s Email is the #1 online activity for Americans! (Pew Internet Survey) s Out of 1,000,000,000 (1 Billion) Internet users worldwide, 90% use email! (PostFuture) s 82% of online consumers have made at least one purchase as a result of an email! (PostFuture) s People now use email to communicate MORE than the telephone! (Marketing Sherpa) s 90% of consumers use email multiple times per day! (DoubleClick) s 30.1% of people use email for gift ideas! (ReturnPath Survey) s 40.9% of people comparison shop with email! (ReturnPath Survey) s 59% of ... Members can read this entire article by click here
S131 Word Count: 456 Create Value With Prospects Sales
ow do you compete in your marketplace? Are you seeking to sell high volume at low prices? Or, are you creating value for your product or service? If you compete solely on price, chances are your company will not be able to survive long term. The Champion Salesperson understands that great salespeople sell high volume and high margin. One without the other is a recipe for disaster. One of the keys to success in selling high volume and margin is the ability to establish value with prospects. Value is the perception a prospect has regarding your product or service. Value can be defined mathematically as the perceived benefit over perceived costs and price. Creating value starts with belief in your product or service and the ability it has to satisfy your prospects’ needs. Before walking into the prospect’s office, do research and find out as much information as possible about your competition, the prospect, and the industry. Armed with confidence and knowledge, you will be able to create value. The value you create with prospects is not dictated by what you tell, but by what you ask. So many salespeople try to talk their way into value creation. Value is determined by the prospect, not the salesperson. So then, asking the right questions will allow you to understand what the prospect perceives as value. Remember, you cannot learn if you are talking. Your questions should be ... Members can read this entire article by click here
S129 Word Count: 287 Avoid Absolutes and Empty Claims Real salespeople don’t tell lies, so be careful about offering absolutes. Although Toyota is one of my clients, I find it helpful to ask other audiences I address the following question: “How many of you have the number one Toyota dealership in the country, located right in your town?” Nearly all of the hands go up. “Isn’t that amazing? You each have the number one Toyota dealership in your town. How can that be?” Then we discuss what being “number one” could mean. Does it mean that the dealership has the: * Greatest number of car units sold? * Largest lot? * Highest profitability? * Most inventory? * Most salespeople? * Most customers? Best or biggest -- Similarly, when you see a claim Biggest Dealer in ... Members can read this entire article by click here
MRKTG111 Word Count: 287 How to put your e-newsletter marketing on auto-pilot Use an internet based program. We suggest Constant Contact. This is an inexpensive and effective program to create and send eye-catching HTML email newsletters, announcements and promotions, in html and text formats, and track email campaign results. If you want an HTML e-zine (e-mail newsletter) this is a good, inexpensive program. We can create your newsletter using this program too. Once you sign up for Constant Contact, we can create your customized newsletters right in your Constant Contact account. You have complete control of your newsletter to make any changes, additions, deletions, modifications or monthly introductions.
Constant
Contact has a free 60 day trial. Once you have your Constant Contact system set up the next step is to ... Members can read this entire article by click here
MRKTG112 Word Count: 424
How to get your e-mail newsletters to be
read. Some keys are the size of the graphics, size of the overall newsletter, content, subject line, and from line. All caps in the subject line increases your changes of going into a spam folder. Watch out for words like “Free” and “Sex” in the subject line too. If you want additional information sent to you on The Spam Filter Game, send an e-mail to: info@newsletterville.com (Subj: spam filter game) The best type of content for your readers. Helpful information that helps the reader be better at what they do. Keep your content and articles Members can read this entire article by click here
MRKTG113 Word Count: 257 CanSpam law – Staying Compliant. Staying compliant with the CanSpam law is very important. Fines can be very substantial for an offense. Of course legitimate marketers attempt to do most things correctly; however, I have noticed that many marketers are missing some key elements to keep them compliant. To read the entire CanSpam law, click on the link below. Here’s the “cliff” notes version of what will keep you compliant.
MRKTG114 Word Count: 349 How to get through the spam filters Creating a powerful newsletter to market your business doesn’t do any good if it looks like SPAM and/or ends up in a spam folder. Many spam filters will automatically delete or move to a folder anything that it deems as spam. Your goal must be to avoid having this happen to your carefully created newsletters. Spam filters look at your e-mail messages and the words within it and compares it to the list of spam e-mails already identified. It is uncertain of all the science behind how all the spam filters work, and the creators keep this a secret, because the spammers would figure out how to get around them. However; there are some elements that will most likely make your messages look like spam and therefore go into a spam or junk folder. Make sure your newsletters and marketing messages follow these suggestions: Don’t use all caps in the subject line because it increases your changes of going into a spam folder. Avoid words like ... Members can read this entire article by click here
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